Our story with Dalla Corte
Aesthetic innovation
at the 
service of taste
It all started in 2018...
In 2018, Dalla Corte, a leading manufacturer of professional coffee machines, entrusted us with an ambitious task: to refresh their entire product line. The objective was to create a new aesthetic language that would reflect the company's cutting-edge technology and deep-seated love for coffee.
A collaborative spirit fueled 
by shared vision
From the outset, an exceptional synergy emerged during our initial meetings. The Dalla Corte family valued our extensive experience in the professional realm, particularly how it seamlessly blended with our creative freedom and unwavering respect for their brand's legacy and identity.
Zero: ushering in a new era of coffee
Zero, the groundbreaking product of this collaboration, revolutionised the industry by establishing a new paradigm. It marked a dual triumph for us: a gateway into the professional coffee machine market and a pivotal reference point for Dalla Corte. Zero showcased how their cutting-edge technology could finally be paired with equally innovative design. The machine's aesthetics beautifully highlight the patented multi-boiler system, guaranteeing operational freedom and continuity through independent dispensing controlled by the user interface. The signature grills not only serve as a visual hallmark of the brand but also prioritise user safety. Additionally, the extensive customisation options allow each specialty bar to express its unique identity.
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Beyond design: a partnership in strategy, planning, and brand identity
Our collaboration with Dalla Corte extended far beyond the realm of product design. We actively participated in defining the strategic direction and planning of Dalla Corte's products, helping to establish a cohesive and distinctive DNA that aligns perfectly with the brand's core values.
User-centred design: crafting an exceptional User Experience
Meticulous user research and a deep understanding of user needs guided every step of the design process. This user-centred approach resulted in coffee machines that are not only aesthetically captivating but also intuitive and easy to use, ensuring an impeccable user experience with every cup of coffee.
Icon: a swift project and an instant success
Born from a brilliant spark of inspiration, Icon was developed in record time. Tailored for the Ho.Re.Ca market and built upon an existing mechanical platform, it quickly captured the hearts of its audience with its captivating design and user-friendly interface. Designed for users who perform rapid and repetitive tasks, the six buttons set different coffee extraction profiles for each group, while the interface allows bar managers to control the machine remotely. Dalla Corte's OCS technology enables the application of identical settings across multiple machines in different locations.
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Digital language design system: a cohesive digital ecosystem
As our partnership with Dalla Corte deepened, we developed a comprehensive digital language design system for the company. This system encompasses a set of rules and guidelines for designing all of Dalla Corte's digital experiences. The system was meticulously crafted to ensure consistency and uniformity across the user interfaces of all Dalla Corte products, providing users with a seamless and effortless experience.
Usability: striking a balance between analog and digital
Throughout every project, Emo Design's primary goal was to optimise the usability of Dalla Corte's machines, meticulously striking the right balance between analog and digital controls. In a world increasingly dominated by digital interactions, Dalla Corte has remained committed to the principles of ergonomics and practicality, which are fundamental to a positive user experience.
An acquisition that cements the success of the partnership
In 2019, Dalla Corte was acquired by Franke Group, expanding the Franke Coffee Systems Division's product portfolio with traditional espresso machines. This strategic move strengthens the position of both players in the market, leveraging their respective expertise and complementary strengths. We are proud to believe that our contributions have played a significant role in Dalla Corte's growth and the achievement of this milestone.
An enduring partnership with an eye on the future
The collaboration between Emo Design and Dalla Corte has spanned several years, serving as a shining example of how design can be a driving force behind a company's success. Our two entities engage in a mutually stimulating exchange of ideas and visions for the future, continuously pushing the boundaries of innovation to create technically superior machines with unforgettable designs.
The partnership with Dalla Corte in
numbers:
+40k
Km traveled for R&D
+6
Years of partnership
+5k
Design hours

Zero

Dalla Corte

Icon

Dalla Corte
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