We engaged in a comprehensive collaboration with Philip Morris International's Innovation Team, actively participating in multifaceted projects dedicated to redefining and envisioning the future user experience of the IQOS product. Throughout this collaborative journey, we immersed ourselves in an in-depth exploration of usability, gestures, behavioural patterns and innovative interaction methods.

With a forward-thinking approach, we not only analysed the present but also anticipated future trends and scenarios, contributing valuable insights that went beyond the conventional boundaries of product design. The team's visionary outlook aimed to align the IQOS product with the evolving needs and expectations of users in the years to come.

In addition to conceptual contributions, we played a pivotal role in suggesting finishes that harmonised with the envisioned future of IQOS. The infusion of creative elements and nuances aimed to improve the aesthetic appeal and tactile experience of the product.

This collaboration was not merely about shaping a product; it was a concerted effort to enhance and innovate the overall user experience. By combining design expertise with technological foresight, the collaboration sought to set new benchmarks in the realm of groundbreaking products, ensuring that IQOS remains at the forefront of user-centric innovation.