New brand,
new design language.
Client
Able
Sector
Home Automation
Year
2024
Able, the ultimate professional automation provider, is a new strategic brand that inherits V2 Group’s 38 years legacy. Exclusively dedicated to professional installers in the sector of residential buildings, it is conceived with the clear vision to simplify complexities and offer robust, enduring products that stand the test of time. Developed, engineered and manufactured in Italy they deserved to be designed in Italy.

Giving the brand a strong identity

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The driving force behind our project was to permeate the Able brand with purpose, solidifying its position as the provider for professional automation solutions. Our design principles revolve around the brand values such as strength, reliability, simplicity, and flexibility.
Central to the design philosophy of Able products are distinctive features that span the entire product range.

We’ve defined a new product design language system.

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Central to the design philosophy of Able products are distinctive features that span the entire product range. From the recess and color contrast to square buttons, corten details, side split, chopped top, lip, and overlap – these elements collectively define the Able signature.

These features, carefully curated, provide cohesion across road barriers, sliding gates, swing gates, garage doors, roller shutters, blinds, and an array of complementary accessories. The result is a visually simple yet impactful design language, in harmony with the preferences of the target users.
Considered the ambassador products, they not only embody the present but also lay the basis for the future of Able. They serve as the skeletal framework upon which we continue to shape the evolution of the brand.