We collaborated with Samsung in the field of product and identity design for kitchen appliances, marking a crucial strategic venture. The partnership delved into uncharted territory as it sought to support Samsung in the exploration of a new sector within an untapped market. In the capacity of strategic consultants, ourselves and Samsung engaged in a meticulous process to conceive a holistic vision and strategy that would ensure a seamless and successful entry into this novel market. The collaborative efforts were centred on the creation of a distinctive product series tailored to align with the unique demands and preferences of the targeted country. This endeavour epitomised the harmonious blend of our prowess in product design and Samsung's unwavering commitment to strategically expanding its product portfolio, reflecting a shared dedication to innovation and market relevance.